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Drake Releases New Music Video

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Drake Releases New Music Video

Drake Release “Energy” Music Video

Drake Release “Energy” Music Video

Drake Releases New Music Video

Drake has released his “Energy” music video that was directed by Fleur and Manu.

In an interview Fleur and Manu talk about the concept behind the video, working with Drake and shooting and creating the visual effects.

They even explain how they put Drake’s face on Oprah and Miley Cyrus, Drake doing the Lil B cooking dance, the little boy in the video, why they picked these celebrities to put his face on such as Kanye West, Justin Bieber and Tom Cruise.

Watch the “Energy” video, which you can read below!

How did you guys link up with Drake?
He called us and said he would be honored and would LOVE to work with us! I mean, it looks simple that way, but believe us, when it’s Drake on the phone, it’s pretty cool.

Who came up with the concept originally? How was it fleshed out?
He came up with the idea of having his head on VIPs, and we thought it was pretty cool, so we directly said yes. Then we would evolute to kind of weird mixes of him and the different characters, which created these Drake “creatures.”

Talk about the visual techniques you used to put Drake’s likeness on people like Rob Ford, LeBron, etc.?
We shot the scenes with sosies (look-alikes) and the same art direction, lights, costumes. Then a second time around we shot Drake’s head on a green screen, recreating exactly the same lights, camera lenses, and head movements. Then MATHEMATIC, a post production company, did an amazing and fastidious job to mix and recreate realistic faces.

Was he hesitant about any of them? The Miley and Oprah images in particular are quite bizarre.
Hahaha, you make a good point! At the end he was not sure about those two, but we really insisted on that because we thought they are the more impressive of the bunch, and finally that’s why Drake is Drake: He said yes. And there are a couple of others you’ll never see, but that’s a secret.

What went into choosing both the celebrities and the moments? Why Kanye filming the “Bound 2″ video (especially given that he appears during the “strippers in my life, but they’re virgins to me line”)? Why Tom Cruise? Bieber for Calvin Klein?
He gave us a list of artists that are famous for being publicly hated or criticized, that he would like to represent in his video, like Kanye, Bieber. Tom Cruise was our idea. Then we chose the scenes and on what part they should appear…and the “Bound 2″ line made sense to us, not to you?

Switching gears, talk about the video’s other primary setting, Drake and his boys in a classic rap video white background. Was the whole OVO squad there? Are these cutaways meant to anchor the video in reality in contrast to all the CGI/celeb fun?
We don’t like to be stuck in one style or another. The video is pretty unusual for rap, and we wanted to get a kind of tribute to classic rap videos we loved when we were kids, and make it more minimalist, classy, and realistic. Though it was a good way for us to have Drake telling you the story of those celebs/him with enemies in contrast with the true life with true friends.

Drake interpolates Lil B’s cooking dance at one point. Do you know if the Based God officially granted him permission?
Absolutely no idea about that. You’ll have to ask Lil B!

What’s the deal with the little boy?
The little boy represents Drake as a child, being surrounded by enemies since he was born. At the end, the kid that has a gun on him has a mask with Drake’s face. So maybe he is his own worst enemy.

Are there any other rappers you’d like to work with? Which artist, in your opinion, is releasing the best visuals right now?
We’d love to work with Kendrick Lamar. And Khalil Joseph’s work for Flying Lotus was amazing.

 

 

 


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Drake Performs in Atlanta, Georgia

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Drake Performs in Atlanta, Georgia

Drake at Hot 107.9′s Birthday Bash in Atlanta

Drake at Hot 107.9′s Birthday Bash in Atlanta

Drake Performs in Atlanta, Georgia

Drizzy Drake arrives in Atlanta, Georgia on Saturday for the Hot 107.9′s 2015 Birthday Bash.

Hosted by Future the concert was held at the Philips Arena where Drake took to the stage and performed “Legend” and “My Way” remix.

Also there was Nicki Minaj and Meek Mill who performed “The Get Back” and “Dreams & Nightmares”.

 

 

 


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Drake and The Game Shoot Music Video

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Drake and The Game Shoot Music Video

Drake Shoots Music Video in Compton

Drake Shoots Music Video in Compton

Drake and The Game Shoot Music Video

After throwing an epic pool party this weekend, Drake was back at work yesterday filming a new video in Compton, California.

Working with fellow rapper The Game, the two were hard at it making a the video for Drake’s ‘100’ in a collaboration.

Filming began on Monday in Cedar Block in Compton, the neighborhood where Jayceon grew up, and the video will be part of The Documentary 2 is coming out due on June 30th.

It is believed that The Documentary 2, will feature work from the likes of Kanye West, Timbaland, Just Blaze, Scott Storch and Dr. Dre.

 

 

 

 

 


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Drake helps launch Apple Music

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Drake helps launch Apple Music

Drake Jungle Tour cv3

Drake completes first leg of Jungle Tour

Drake helps launch Apple Music

Drake did a little celebrating with his buddies in NYC after finishing the first leg of his very successful Jungle Tour.

Good pal Jas Prince helped out by showing up with the champagne, Ace Of Spades, and at $20,000 a bottle he somehow managed to bring six of them.

Jas is the CEO of Rap-A-Lot Records out of Houston, and is believed to have helped to discover Drake.

Parting at the VIP Room in New York, fellow rapper Future joined them before they all headed over to the near by Up & Down Nightclub.

Earlier Drake was in San Francisco, where he helped launch Apples new music download site called Apple Music.

This will rival Spotify and Tidal and is an update to Apples iTunes store, Apple CEO Tim Cook said, “History has had a very rich history of change, some of which we have a part in.”

Beats founder Jimmy Iovine then described the service and how “it’s all the ways you love music, all in one place.”

Adding, “For fans, we’ve tried to create a complete experience, tens of thousands of music videos with no ads”

Trent Reznor from Apple said, “There needs to be a place where music can be treated less like digital bits but more like the art it is, with a sense of respect and discovery,”

Apple Music will debut on most platforms on June 30th and cost subscribers $9.99 a month. Like its predecessor Beats Music, Apple Music will not offer a “freemium” mode, but the service will offer the first three months for free; a six-person family plan will cost $14.99.

 

 

 


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